March 10: Comparing E-Commerce Platforms- The Criteria that Matters to Your Online Store March 10, 2022, 1:00pm EST March 10, 2022, 1:00pm EST

When starting or scaling an e-commerce business, the right platform is more than an efficiency-boosting tool – it can be the key to long-term growth. With an ever-growing number of platforms and features, it may seem overwhelming to research, evaluate, and choose the best one for your unique needs. 

In this session, Forrester Senior Analyst Emily Pfeiffer will share her insight on each of today’s top platforms, outline their strengths and benefits, and break down the criteria needed for apples-to-apples comparisons with the help of FedEx Services Vice President Ryan Kelly. Tune in to their webinar and choose the best e-commerce platform for your business with confidence.

You’ll learn about:

  • Platforms and strategies to succeed, including shipping integrations to connect your e-commerce systems to your shipper’s software, cutting time spent on manual data entry and order processing
  • Platforms for service providers (i.e. those that use Wordpress sites)
  • Benefits of one platform versus another, such as ease of design, flexibility, etc.  
  • At-a-glance checklist to compare key criteria for each business’ need

About the Presenter(s)

Emily Pfeiffer - FedEx Services

Emily Pfeiffer serves digital business strategy professionals and providers with a focus on the technology that enables commerce.

Senior Analyst, Forrester
 Ryan P. Kelly

As Vice President of Global E-Commerce Marketing for FedEx Services, Ryan Kelly is responsible for the leadership and strategic direction of the enterprise’s global e-commerce vision.

Vice President, Global E-Commerce Marketing, FedEx Services
E-commerce, smart phone